Branding is all about image or how people see and experience you. First impressions are lasting impressions that build your business through attracting new clients and that keep them coming back, and telling others about you. In this article we will show you how your business could profit from using printed tapes and giving a special attention to your product packaging.
Scotch tape was invented in 1930 by a chemical engineer Richard Drew.The tape took advantage of newly invented cellophane, but the material wasn’t easy to work with, often splitting or tearing in the machine. The adhesive was amber-colored, which ruined the cellophane’s transparency. Drew and his team went on to invent adhesive-coating machines and a new, colorless adhesive.