using pantone scale for printed tape branding news

Branding is all about image or how people see and experience you. First impressions are lasting impressions that build your business through attracting new clients and that keep them coming back, and telling others about you. In this article we will show you how your business could profit from using printed tapes and giving a special attention to your product packaging.

Holistic Approach

You don’t need to be big business for this to work in your local market. But you do need to do the work of building your brand, and this takes time. Therefore, it is important to take the holistic approach to your branding activities and include the importance of your product packaging and design. Using printed tapes can be of the key value to ensure your brand exposure.

Flexo Printing

When it comes to delivering products, making sure that your materials and packaging stand out is key to turning buyers into customers. But how can you differentiate your business from competition? Flexo printing could provide you with a colourful solution to boost uptake and interest in your products or services.

There are several applications for printed tapes, depending on whether you are using standard printed tapes or custom printed tapes (Venera Flexo Print)

As online shopping continues to flourish, many retailers are using printed packaging to enhance the customer experience. With millions of e-commerce packages shipped and received every day, companies are vying for unique packaging that makes their products stand out. Personalized packaging tape is a top contender. 

The printed tape can be made of clear, adhesive plastic, or can be colored, say, white, yellow or buff. (Venera Tapes)

Printing a logo onto tape increases brand awareness and sealing cartons at the same time. Therefore you are using one solution which solves two problems – protects stock in transit and advertises the business.

Seal your boxes effectively while getting your company, brand and message across to the customer. (Venera Printed Tapes)

So, why should you be choosing flexo printing for your new packaging solution? We bring you some advantages of using printed tapes:


Using printed tape ensures your brand is visible from the time the package leaves your site until it reaches the consumer. In addition, with the increase in online ordering and shipments, custom printed tape will help your company to stand out from the crowd.


You can also use bespoke printed tapes to improve traceability, especially in the food industry.  Using printed tape to display your EC number on all your cartons improves supplier and batch identification, therefore assisting traceability.


First impressions are so important.  Custom printed tape, displaying your brand, gives a great first impression when it arrives at your customer.  It shows that you care and that you pay attention to detail, which helps to build confidence in your company and your products.


Printed tape makes it easy to instantly identify the contents of the carton for proper handling and storage. It is recommended to use standard printed tapes such as ‘QC Hold’ or ‘Quarantine’. This makes it much easier to identify goods within your warehouse, to avoid confusion.


Once your shipment leaves your site, you don’t know who will handle your goods.  Custom printed tape can be an effective anti-tamper measure as printed tape that is broken or resealed is easily identifiable.

Special Instructions

Standard printed tapes carry messages such as ‘Fragile’, ‘This way up’, ‘Handle with care’, etc. This ensures that your goods are handled correctly in transit.  Once they arrive at your customer, this aids the consumer in storing the goods correctly.

Reducing Carton Costs

If you use custom printed tape for branding, this reduces the need to hold large stocks of printed cartons.  Plain cartons are less expensive and you can purchase it in smaller quantities, saving you money and storage.  Printed paper tapes are especially effective and professional looking for this application.

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